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Teaching sustainability and marketing at Vlerick
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Sustainable HRM
Start of the Summer we did a round table with HRM Directors of major companies to get a grip on what's needed and what drives a sustainable HRM policy. In this document also results from our quick research with employees on sustainable HR.
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Teaching sustainability and marketing at Vlerick
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Sustainable HRM
Start of the Summer we did a round table with HRM Directors of major companies to get a grip on what's needed and what drives a sustainable HRM policy. In this document also results from our quick research with employees on sustainable HR.
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Resultaten onderzoek vegetarisch eten, EVA, 3/2011
In maart 2011 werd voor het eerst een grootschalig onderzoek uitgevoerd onder bijna 2000 Vlamingen over de mate waarin zij vlees of vegetarisch eten. Uit de resultaten blijkt dat meer vegetarisch eten steeds populairder wordt. Donderdag Veggiedag blijkt een populair concept. Gent, waar de Donderdag Veggiedagcampagne het meest actief gevoerd wordt, steekt qua vleesvermindering met kop en schouders boven de rest van Vlaanderen uit. Het onderzoek werd uitgevoerd door iVOX in opdracht van EVA vzw en de stad Gent, in samenwerking met C-Change.
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REcentre is looking for companies with sustainable ideas
There is a huge market for the right sustainable products. It comes down to define the right products in the right way. REcentre organizes, as a pilot project, sessions for those companies that (want to) put a sustainable product or service on the market, but need help in the correct interpretation and positioning of their product. Their product idea(-s) will be evaluated by experts in design, marketing, communications or management, resulting in a value proposition and action plan for a successful launch. It is possible to support this plan with a market survey. REcentre invests in a coaching trajectory and is looking for five companies. Companies will have to have a sustainable concept, invest a symbolic contribution and a great motivation. Companies that are interested send an e-mail to info@recentre.org to register for this project.
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Our company presentation
Market development for the conscious customer
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Our company brochure
Developing, implementing and evaluating your sustainable strategy and brand.
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Learning from a customer case
Sustainable carpet - customer case
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How to bridge the gap between sustainable intentions and behaviour ?
An article written in support of the results to the Yearly Sustainability Barometer of 2011.
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Highlights from our Yearly Sustainable Barometer 2011
Topline results of the 2011 Yearly Sustainable Barometer
Press
all press articlesless press articles-
CSR voorbeelden
20 Sep 2011 CSR bijlage De Standaard 20 Sep 2011
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Trends/Tendances - Mediaplanet Jun11
30 Jun 2011 Franchir le cap entre intention et action. En général on constate une réelle volonté chez les consommateurs, mais deux éléments les retiennent souvent : d’une part le manque d’information et l’incertitude qui en découle quant à la confi ance qu’ils peuvent accorder à ces informations ; et d’autre part le manque d’of res au niveau des grandes marques.
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CSR voorbeelden
20 Sep 2011 CSR bijlage De Standaard 20 Sep 2011
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Trends/Tendances - Mediaplanet Jun11
30 Jun 2011 Franchir le cap entre intention et action. En général on constate une réelle volonté chez les consommateurs, mais deux éléments les retiennent souvent : d’une part le manque d’information et l’incertitude qui en découle quant à la confi ance qu’ils peuvent accorder à ces informations ; et d’autre part le manque d’of res au niveau des grandes marques.
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Roundtable HRM and sustainability
20 Jun 2011 Roundtable and networking event for HRM and CSR managers on sustainable people management : tools, processes, challenges.
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Market Survey Sustainable Consumer Behaviour
31 May 2011 C-Change performed this large research on durable goods and sustainability. Interesting insights and concepts to valorise sustainability
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1 op 2 Vlamingen wil minder vlees op het menu
27 Apr 2011 Hoewel vegetariërs nog steeds een kleine minderheid vormen in Vlaanderen, geven steeds meer mensen aan dat ze hun vleesverbruik willen verminderen. Eén of twee Vlamingen wil minder vlees eten, zo blijkt uit een onderzoek dat vorige maand werd uitgevoerd door iVOX in opdracht van EVA vzw en de stad Gent, in samenwerking met C-Change.
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Hoe duurzaam consumptie gedrag versnellen ?
21 Apr 2011 Concurrenten en consumenten kunnen op het communicatieplatform MaterialSource gebruikte grondstoffen en ingrediënten op ecologische duurzaamheid controleren. C-Change is trots om samengewerkt te hebben op dit vernieuwend project : hoe de consument bij staan in zijn aankopen ? Wanneer is iets duurzaam ? MaterialSource, een Limburgs initiatief met wereldwijde ambities.
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De Morgen, Duurzaamheid steeds belangrijker voor Belgen
30 Mar 2011 Negenenzestig procent van de Belgen zegt zijn koopgedrag aan te passen omwille van respect voor mens en milieu.
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Le Vif - Ecologie - 70% des belges modifient leur comportement d'achat
30 Mar 2011 Sept consommateurs sur dix modifient leur comportement d'achat dans le but de respecter l'homme et son environnement en Belgique, selon les résultats du deuxième baromètre du développement durable belge.
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Knack - Duurzaamheid steeds belangrijker voor Belgische consument
30 Mar 2011 Negenenzestig procent van de Belgen zegt zijn koopgedrag aan te passen omwille van respect voor mens en milieu.
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La Libre Belgique - Point de bascule dépassé
29 Mar 2011 69 % des Belges se disent éco-responsables dans leurs achats.
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Duurzaamheidsbarometer in stijgende lijn
29 Mar 2011 Gisteren werden de resultaten van de tweede Belgische duurzaamheidsbarometer van marketingbureau C-Change in samenwerking met onderzoeksbureau iVox en Prof. Verleye van UGent bekend gemaakt.
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Resultaten uit de tweede Belgische duurzaamheidsbarometer
28 Mar 2011 Babyboomers helpen markt voor duurzaamheid over haar kantelpunt heen.
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Résultats du second baromètre du développement durable belge
28 Mar 2011 Le marché du développement durable a dépassé son point de bascule grâce aux baby-boomers.
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De Standaard - Ruim twee op drie Belgen koopt ecologisch
28 Mar 2011 Dankzij de groeiende bewustwording van de ‘baby-boomers’ is de Belgische markt voor duurzame en ecologische producten over haar kantelpunt heen. Dat zegt het onderzoeks- en marketingbureau C-Change op basis van een consumentenonderzoek.
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De Eerste Belgische Ecobarometer by C-Change.
03 Jun 2010 De eco-markt in België staat heel dicht bij kantelmoment : liefst 40% van de Belgen verklaart milieu-overwegingen frequent mee te nemen in hun aankoopgedrag.
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Het consumentengedrag staat voor een kantelpunt.
07 Apr 2010 De Belgische eco-barometer geeft aan dat groen een topprioriteit is geworden bij consumenten. Liefst 95% van de Belgische bevolking vindt dat zij zelf, bedrijven en overheid milieu-overwegingen bovenaan de agenda moeten zetten en houden.
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De eerste Belgische eco-barometer.
07 Apr 2010 Het consumentengedrag staat voor een kantelpunt.
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Radio interview
07 Apr 2010 Kanaal Z (450Mb)
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In the newspapers
18 Mar 2010 La Libre Belgique
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In the newspapers
17 Mar 2010 De Morgen
Research highlights
more quotesless quotes-
66,8% would punish an unsustainable brand by buying less
Yearly Sustainable Barometer 2011 -
47% consumers changed product or brand because of presence label
(Yearly Sustainable Barometer 2011) -
80% Belgian consumers intend to buy less or no bottled water anymore
(Sustainable Economy Monitor, March2011) -
Only 29% Belgian consumers bought more recycled paper in last 3 months
(Sustainable Economy Monitor, March2011)
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See the change
The world is evolving, customers
are becoming more conscious.
Where do you stand amidst this
(r)evolution? How can we help
you to determine the gap with
your stakeholders?-
Sustainable
HR
benchmark- Yearly
- Sustainable HR benchmark
- Standard methodology for own research
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Sustainability
barometer- Yearly
- Understanding new consumer and his consumption behaviour
- Tracking the ‘change makers’
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Dedicated
brand deep
scan- Lending focus and structure to your own sustainability efforts
- Actionable concepts and marketing levers specific to your brand
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Sustainable
economy
monitor- Quarterly
- On-line sustainable economy index
- Sector deep dive per quarter
- Brands index : relevance x satisfaction
Because of our dedicated focus on the conscious consumer, our sustainability research helps you to see.
Building on the sustainability barometer and our knowledge of the conscious customer, we offer concrete hands-on tools and levers to answer your sustainability questions and give direction and structure to your customer approach.
Based on profound customer insights, our sustainability research helps you to see:
- How big is the sustainable market ? Who are the ‘change makers’, who are the others ?
- How to achieve customer engagement : who first, with what messages and value propositions. What drives a sustainable and trusted brand reputation for my sector, how to engage with my customers, what is the risk if I don’t ?
- What are my competitors doing ? What does sustainability mean for my specific sector ? Answering questions both on how I am doing versus a benchmark within my sector.
- How to steer clear from cynical customer reactions on green washing and position my brand credibly on this ?
- Understanding how I can create shared value and move towards a value-creating sustainability strategy.
- How to implement this internally for results and accompany this with a sustainable HR policy ?
Our research portfolio and dedicated methodology offers you concrete tools and answers to successfully develop and implement your sustainable strategy, branding, value propositions and HR policy.
Convinced? Start the change by... Contacting us.
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Sustainable
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Meeting the new
customer and marketsThey do exist. And there are more of them than you
might think. Our yearly Sustainability Barometer
provides you with a yearly research of the Belgian
and Dutch customers and their consumption behaviour.
Who are the customers that seriously weigh sustainability
in their purchase process ?Who is the new customer?
The old paradigm
on sustainabilityShifting the paradigm
for mass market
uptake.
- Sustainability is for a niche of well-paid highly educated customers.
- Consumers understand sustainability only as ‘green’.
- Consumers want no compromises on price or quality, it is impossible to sell sustainability.
- There is a gap between thinking about green and actually changing behaviour.
- There is no business case for sustainability. Companies just need to do it under pressure of reputation risks.
- Sustainability is driven by 50+ persons, often with lower salaries. They feel the consequences of a lack of sustainability first.
- Sustainability is about respect for the environment, working conditions ... and me. It is about basic values expressed in very pragmatic product features as the possibility to repair products, upgrade products, ...
- Consumers indeed want no compromises. Not on quality, price ... nor on respect for people and environment.
- There is a gap between ‘what I do’ and ‘what companies do’.
- Sustainable products are products that last longer. When sustainability is linked to quality and service, there is as usual no problem with the willingness to pay more.
Looking to grasp who this new conscious customer really is, what levers you have to engage with him and how many there are ? Call us for the report and a ½ day workshop based on the barometer results dedicated to your own sustainability questions.
research details and set-upThere’s a climate for change.
Yearly quantitative identification of conscious consumer markets and its drivers, for Belgium and the Netherlands.
What do you learn:
- Sustainable customers market size and profile.
- Current drivers for a sustainable consumption.
- Actionable levers to bridge the attitude-behaviour gap.
- Building the business case for sustainability.
- Understanding and sizing “change makers‿ versus average market.
Participate ?
Understand market drivers, market size and change makers.
The Sustainability Barometer 2011 is running first quarter of each year1.
- N = 1000 consumers Belgium & 1000 consumers the Netherlands, 18 years and older.
- On-line using iVox panel, Drobots state of the art statistical analysis methodology.
- Specific tracking of “change makers‿.
Our offer includes;
- Barometer results and conclusions in powerpoint presentation with possibility to run own further analysis on-line with Drobots.
- Dedicated presentation of the results and possibility for internal ½ day workshop dedicated to your own sustainability and branding questions.
- Strategic advice document, capturing the output of the workshop and building on our general conscious consumer knowledge.
Looking to grasp who this new conscious customer really is, what levers you have to engage with him and how many there are ? Call us for the report and a ½ day workshop based on the barometer results dedicated to your own sustainability questions.
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Measure your
brand’s positionWhat’s your brand’s position in the
sustainable economy? Integrate your
own burning questions in our
quarterly Monitor and track your
brand. Benchmark it through our
quarterly deep dive into your sector.research set-up and detailsLet your brand flow.
Quarterly on-line sustainable economy sizing, Belgium and the Netherlands.
How do you benefit:
- Real-time quarterly monitoring of effective behaviour and purchase intentions per sector.
- Sector and brand index : mapping your brand against sector index: measuring relevance and satisfaction for sustainability for your own brand.
- Possibility to determine quarter’s sector deep dive and participate with your brand.
Participate ?
Getting concrete levers for your brand and sustainability business case.
- N = 1000 consumers Belgium & 1000 consumers the Netherlands, 18 years and older.
- On-line using iVox panel, Drobots state of the art statistical analysis methodology.
- Sectors covered : retail (food and near-food), appliances and electronics, transport and travel, finance and insurance, housing, work, clothing.
Our offer includes;
- 1 year subscription to the monitor with a quarterly powerpoint report to allow you to track your results versus market evolution.
- Participation with up to 10 dedicated questions.
- Sector deep dive and brand index, with business case inputs.
- Possibility for ½ day workshop focusing your sustainability efforts.
Looking to measure your own brand, sector or add your dedicated questions ? Call us to set up a meeting.
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Focus your sustainability
and branding strategyIt’s difficult to move in the right direction when
your vision is blurred. We open your eyes
through dedicated research such as brand
deep scans and consumer panels. So you can
give structure and focus to your sustainability
and branding strategy.research set-upDon’t stick to chaos.
Dedicated research
How do you benefit ?
- Brand deep scan: lending focus and structure to your sustainability and branding strategy (qualitative and quantitative).
- Conscious consumer panel: on-line conversation and co-creation with conscious consumer panel to determine most important brand and value proposition attributes.
Research insights ?
- Accountability and respect as key winning concepts for successful customer engagement and overcoming cynicism.
- Pure ethical concepts though also win in importance over the “sustainability as nice to have purchase accelerator‿.
- Continuing confirmation of social class shift: lower social classes winning in importance – they are the first to actually experience the results and benefits of sustainable value propositions.
- These concepts lead us to believe that we are on the verge of a real paradigm shift where the larger mass will adhere and trust genuine sustainable brands, as opposed to those who do not or are not genuine.
- Speeding up of uptake in B2B markets first, with those companies focused on growth as the largest market makers for a new way of doing business.
Looking for the right entry point to build an authentic brand for the new customer ? Call us to understand how we approach the question.
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Matching your HR and sustainability
Blind dates almost never result in good
matches. That’s why we give you a head
start. We reconcile HR policies and
sustainability by showing the current gap
between them, identifying weak spots and
giving advice on where to focus. So you
can tie the knot.research details and set-upImprove your looks.
Yearly sustainable HR benchmark, allowing for inside-out transformation.
What do you learn;
- Lending focus to your sustainable HR plan.
- What drives and defines a sustainable HR policy: most impacting levers
- Measuring own employees against our market benchmark.
- Link with your main HR KPI (satisfiers versus motivators).
- Standard methodology, questionnaire can be implemented specific to your own purposes.
Participate ?
Benchmarking your HR policy
Standard set of questions running across 1000 employees to set the yearly benchmark and understand most impacting and relevant drivers of a successful sustainable HR policy.
- N= 1000 employees (white/blue collar split).
- On-line using iVox panel, Drobots state of the art statistical analysis.
Our offer includes;
- ½ day workshop on your own questions and possibility to add these to the questionnaire.
- Run questionnaire on your own employees and comparison with benchmark.
- Presentation of the results and possibility to run own further in-depth analysis using Drobots.
- Another ½ day workshop on the results.
Unclear where to focus your sustainable HR policy? Call us and give it a sound factual basis.
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Implement the change
Every day you ignore the change,
the gap with your stakeholders widens
and opportunities are missed. It’s time
to act, to implement the change.
But how do you evolve from seeing
the change to being the change?-
Internal
implementation:
culture and
processes- Internal processes and competencies audit
- Internal buy-in and co-creation
- Implementation program management
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Sustainability
plan and
business case- Prioritising and structuring CSR plan based on shared values
- Stakeholder engagement
- Triple P b-case, internal KPI proposal
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Branding
- Brand audit & compass adding purpose, coherence and authenticy
- Communication briefing, brand advice and CSR reporting
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Products
and value
propositions- Market/product innovation
- Key supporting propositions for credible brand positioning
- Forecast, adoption potential and segments
From insights to implementation.
To accompany the insights and generate real change, we help structure and implement on 4 domains :
- Integrated sustainability strategy:
- Identify and prioritise where your company and brand can have a material impact on sustainability.
- Prepare stakeholder engagement.
- Ready for implementation with proposal KPI and triple P business case.
- Sustainable branding:
- Brand values audit & compass adding purpose and authenticity.
- Ready for implementation with communication briefings and CSR reporting briefing.
- Market and product innovation:
- Quantifying demand and conceiving value propositions.
- Ready for implementation with forecasts of adoption curve and key arguments per adoption segment.
- Internal implementation:
- Internal processes and competencies audit.
- Specific focus on sustainable HR.
- Ready for implementation with co-creation workshops and governance proposal.
Check our customer cases to understand how we can help you.
Convinced? Contact us to understand how we can help you. -
Internal
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Towards an integrated sustainability strategy
In which fields will sustainability have an impact on
our customers? How do we get our stakeholders on
board? How do we create a positive brand impact?
How does this reflect in your bottom-line financials ?
We help you to identify, prioritise and structure
your sustainability strategy. Based on stakeholder
engagement and the triple P business-plan.Creating shared value.
Integrated sustainability strategy:
How do you benefit ?
- Identify and prioritise where your company and brand can have a material impact on sustainability.
- Prepare stakeholder engagement.
- Ready for implementation with proposal KPI and triple P business case.
How do we do it? Learning from a customer case.
The question
We want to create a CSR report. Where should the focus of our CSR strategy be?
Our approach
Where could sustainability impact you materially and where do you have a material impact on sustainability? Looking for the shared values.
Recent experience
- Challenge: How to prioritise in many bottom-up generated CSR initiatives. How to make sure CSR also creates value.
- Insight: Going beyond mere compliance with legal obligations, ONDD wants to develop an overarching CSR strategy that motivates our people to act in a sustainable manner. How can ONDD use CSR to create value and integrate it smoothly in its business strategy?
- Solution: Defining table stakes for a coherent and authentic CSR strategy and identifying the longer-term domains in which leadership is possible. Being careful not to overpromise and instead steering a steady course forward while putting in place the necessary procedures.
- Customer Quote: “ONDD is a specialist through and through, and a point of reference in the sector, and we wanted to define a professional focus in our CSR policy. C-Change helped us to find this focus and to align our CSR policy with our traditional corporate goals. We have learned to see that CSR is not about following a long list of rules, but about a new way of looking at things, and to discover new opportunities. “
By Nabil Jijakli, Secretary General ONDD.
"CSR is about a new way of looking at things"
Contact us to understand how we can help you and how we would approach your particular question.
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Innovating products
and value propositionsHow can you innovate your products and markets
addressing the demands of your conscious customers?
We deliver you forecasts and key arguments per
adoption segment.Creating shared value
Market and product innovation:
How do you benefit ?
- Quantifying demand and conceiving value propositions.
- Ready for implementation with forecasts of adoption curve and key arguments per adoption segment.
How do we do it ? Learning from a customer case.
The question;
How can sustainability help to strategically differentiate ? Which arguments on sustainability can accelerate brand preference ?
Our approach;
Looking for the benefit of sustainability beyond ‘green’: how does this sustainable product or innovation make your life more simple, make the product cost less or increase its quality ? Looking for the shared values.
Recent experience = Recentre sustainable design, Fedustria carpet industry
- Challenge: how can we accelerate sustainable design ? Can we size the market demand & uptake levers to help companies apply sustainable design ?
- Insight: understanding the main customer frustrations and expectations with regards to durable goods. How can sustainable design help solve this ? How can we accelerate uptake of sustainable goods by claiming relevant propositions on sustainability : ‘designed to ...’
- Solution: define concrete concepts for the customers to interact with and understand its uptake potential and more importantly why exactly it is successful or not succesful. Moving beyond the social desirability to answer positively in research on sustainability.
- Customer Quote: “C-change really helped REcentre all along the line, defining the right questions and providing the methodology to get the right answers. “
by Marc Van den Broeck, Entrepreneurship & Research Officer REcentre
Contact us to understand how we can help you and how we would approach your particular question.
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Directing your brand
towards the new customerBrands that are running wild, usually end
up getting shot. C-Change helps you to
add purpose, coherence and
authenticity to your brand. Through
audits, compasses and down-to-earth
communication and CSR briefings.Creating shared value
Sustainable branding:
How do you benefit ?
- Brand values audit & compass adding purpose and authenticity.
- Ready for implementation with communication briefings and CSR reporting briefing.
How do we do it ? Learning from a customer case.
The question
Where should the focus of our CSR strategy be? How do we communicate this strategy and how can we enhance the dialogue with our stakeholders and respond to their respective expectations?
Our approach
Where could sustainability impact you materially and where do you have a material impact on sustainability? Looking for the shared values.
Recent experience
- Challenge: What do we gain as a brand when we better express our sustainable character?
- Insight: Sustainability is not a matter of advertising of one-off charity sponsoring. It merely is a matter of continuously showing, proving and reaffirming the genuine concern and involvement with the society and culture the brand is active in. it is about a 360° approach and has a profound impact on the brand equity.
- Solution: Solving the green washing issue by fundamentally reconsidering the future brand strategy and brand vision for this specific culture.
Contact us to understand how we can help you and how we would approach your particular question.
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Embedding sustainability
in your companyDon’t act it, unless you believe it.
To do sustainability, you must become sustainable.
We give you the tools to develop a sustainable
culture in which your brand will thrive.Creating shared value
Internal implementation
How do you benefit ?
- Internal processes and competencies audit.
- Specific focus on sustainable HR.
- Ready for implementation with co-creation workshops and governance proposal.
Sustainability is changing the rules not only of branding and product innovation, but also of HR policies. In two directions:
- Key success factors for implementation of CSR plans;
- Effectiveness of leadership at all levels of organisation.
- Alignment of organisation’s strategy with overall mission and priorities.
- How partnership resources and processes are managed.
- Awareness and commitment of people + how they are managed.
- Complementing your CSR plans with a sustainable HR strategy: Defining sustainable HR – 3 key domains;
- HR as involved department to help implement CSR.
- ‘Sustainable inside’ : HR to create coherence and authenticity to support brand values.
- Sustainability as key to achieving HR KPI.
Drivers for a sustainable HR policy ? A culture of what-you-say-is-what–you-do & open communication over where my company is heading. Want to know more? Call us.
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Why now?
We are on the verge of a paradigm shift in which only
genuine brands will grow. The customer has become
conscious and demands sustainability beyond
‘green’. He wants respect, dialogue, shared values ...
Meanwhile the lower social classes are gaining
importance due to a social class shift. Now is the time
to see these changes and to implement them. So your
organisation can become the change.Let us introduce you to the conscious customer
A. the new consumer
Segmentation eye-openers
- Segments that are younger score lowest on putting sustainability arguments first during purchase
“No compromises‿ attitude... on any of the parameters - Sustainability highest on agenda with 50+ and HH with children: design for them to make sustainability work
- Overscore on lowest social classes (education + income):
- benefits count more for them...
- but also respect: hypothesis: this group is most directly confronted with the devastating effects of pollution, disrespect for labour conditions, etc.
- Women/men no significant difference in the segmentation. Women sometimes tend to have a more global and “ethical‿ view on responsability, not significantly higher though.
B. The change makers
- We are committed to tracking the change makers with regards to sustainability.
- We want to be able to tell you who they are, why they do what they do, how this group is growing.
- Focusing on the change makers allows us to give you insights on how to successfully launch your sustainable product innovation or brand.
- They are not a small group anymore on the fringes of your focus. They should be at the heart of your focus, they are the new customers.
Convinced? Start the change by... Contacting us.
- Segments that are younger score lowest on putting sustainability arguments first during purchase
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Why us?
What makes us stand apart?
We breathe sustainability!
That’s no coincidence. We
were already involved in
sustainability, long before it
became a buzz word. Hence
our name: C-Change. With
the C not only standing for
‘see’, ‘climate’ or ‘CO2’,
but also for ‘customer’.5 good reasons to work with us
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Knowing the conscious
customer best
We know what makes him
tick and ... buy -
Moving sustainability
beyond green
Sustainability has evolved.
We are the frontrunners. -
Starting from a sound
foundation
We base everything on shared
values and a triple P business plan. -
Getting our hands dirty
We put the focus on pragmatic
hands-on implementation. -
A great track record
Our projects didn’t pass unnoticed.
A network of experts
Expertise meets in a flexible and lean organisation >
A network of relevant experts : market researchers, marketeers, engineers, reporting people. Though multidisciplinary we share the same values and vision.
Core team:
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Katrien Barrat – 20 years experience in developing new markets, since 2009 focus on sustainability only.
In my other life trying to capture ‘time’ : photographer of anything large and small. My favorite object : my red Brompton, bringing me anywhere without traffic jams. -
Annemarie Ijkema – marketing professional & social media enthusiast, bringing my skills to the sustainability field.
In my other life trying to make you eat delicious vegetarian food at least one day a week. My favorite object : my purple yoga mat... because I love the zen lifestyle. -
Wim Buedts – through truly in-depth knowledge of consumers, advising you on strategy, since ages.
In my other life, travelling my bike through Amsterdam with (belgian) rock music on the i-pod . My favorite object : apples (like those made by Steve Jobs) -
Gino Verleye – In my other life professor statistics UGhent and creator of Drobots.
My favorite object : (sorry !) I am a car and meat addict still …
Convinced? Start the change by... Contacting us.
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